a little about me:
2019 - The Beginning
I started in 2019 with a 4GB laptop during the lockdown.
Curious about design, I began learning Photoshop and started
working with small esports teams, mostly for free.
While trying to become a gaming creator, I slowly
discovered video editing. Most of my 11th and 12th went
into experimenting, learning, and building skills online.
What began as curiosity slowly became a craft.
2023 - Learning the
Language of Stories
In 2023, I joined college to study BAMMC.
Through books, projects, and research, I started exploring
filmmaking, storytelling, and the art of communication.
This was the year of experimentation,
writing ideas, studying visual language, and working
on short films and creative R&D projects that helped
shape my perspective as a creator.
2024 - Entering the Industry
In 2024, I joined Griffin Studio, started by my
college seniors, as an Assistant Camera & Editor.
Through them, I got the opportunity to work with Feels Good Original,
a music label where I experienced real production environments
professional actors, large sets, and high-budget music videos.
This was my first real step into the industry.
2025 - A New Direction
Just before graduating in 2025, I decided to shift my focus
toward advertising.
I joined Aumora Music and worked at All Screen Studios,
editing music videos, celebrity podcasts,
and large-budget ad films. The pace was intense and the
learning was rapid.
After six months, I stepped away from the studio
environment to find a more sustainable path and joined
Adex, one of Mumbai’s leading UGC ad studios,
where I continue working as a video editor.
2026 - Performance
Advertising
Today, I work in the UGC advertising space,
creating ads designed not just to look good but to drive sales.
I’ve worked with brands like Adil Qadri, Fix Derma, Jeevansathi,
Everlasting, and Renne, focusing on performance-
driven creatives that turn attention into real revenue.
Because the goal isn’t just to make ads - it’s to make ads that sell.
“If it doesn’t sell, it isn’t creative.”
David Ogilvy